Pioneered Suits of impeccable fit and to cater the needs of modern man.

First time introduced wrinkle-free Khakis

Unravelled Dress-line Trousers for the first time in the country.

First brand to use globally sourced fabric

Launched URBAN – a concept of dressed-up casuals inspired by the super cool New York vibe.

Introduced the “Whitest shirt in India” with the highest whiteness certified by the CIE.

Launched the new brand positioning, ‘Burning Drive’

Introduced Knitalia –India’s first 100% cotton knitted Khakis.