As you sprint towards your ambitions, with strength and determination, we will keep you clothed in confidence always, with products that fit well and look great. And you? You will go forth and keep forging your own story.
We continuously anticipate the fashion of the future and innovate through design and details. That's why we craft apparel and products that cloak you in confidence and inspire you to keep winning. We go the extra mile in all we do, from our internal culture to external engagement and everything in between. We think big, dream big and work hard, to turn today's ambitions into tomorrow's reality.
Pioneered Suits of impeccable fit and to cater the needs of modern man.
First time introduced wrinkle-free Khakis
Unravelled Dress-line Trousers for the first time in the country.
First brand to use globally sourced fabric
Launched URBAN – a concept of dressed-up casuals inspired by the super cool New York vibe.
Introduced the “Whitest shirt in India” with the highest whiteness certified by the CIE.
Launched the new brand positioning, ‘Burning Drive’
Introduced Knitalia –India’s first 100% cotton knitted Khakis.
We believe evolution is constant. Our endeavour is to bring new looks and style you, uniquely. We strive to transform the fashion needs and desires of today’s men and work tirelessly to deliver the handsome U. By listening to our customers, we foresee future trend aim to partner men to be loved by all.
Our claim is simply defined we are not satisfied with the best. We do not go with the trends. we create it.
We take informed risks, challenge the conventional and champion new ideas to action
We do the right thing; not the easy thing. We uphold absolute integrity in our words and actions
We reach breakthroughs by being nimble and steadfast in our thinking and swift execution
We are determined to have you loved by all, consistently.
Our consumer is our focus and at the core of everything we do.
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